LMA Southwest Region Conference

WALK THE LINE. Toe It. Walk it. Push It.

A Two-Day, Workshop-Driven Conference

September 11-13, 2019

The Houstonian Hotel | Houston, Texas

Keynote Speaker

Keynote: Finding the Work-Life Balance of Business, Body, and Soul
Darryl Cross, Intapp

From the moment an offer of employment is extended, professionals are challenged to prove their worth to their colleagues, clients, and leadership. A nose well-worn down on the grindstone becomes a badge of honor that they wear proudly. The solution is building collaborative teams held together by trust. But, how do you do so when lawyers, practice leaders, and business executives are involved?

Darryl Cross will address how to do so by looking to the heavens: a live discussion with 3 time space shuttle astronaut, Mr. Mark Polansky. His experience in selecting, training, and leading high performance teams in the most challenging of circumstances has direct connections on how to do so back here on Earth. There will also be a 20 minute Q&A session for all attendees to participate.

Darryl and Mark will show how insisting on going it alone is detrimental to the individual as well as those who are depending on you. Even the most talented person will break down from the constant stress of dynamic, volatile environments. Cultivating wellness is the process of achieving mental, physical and career well-being. And, it takes a team.

Hotel & Travel

The conference will be held at The Houstonian located near Uptown Park in Houston, Texas. LMASW has negotiated a special rate of $209.00 per night when booked by August 23, 2019 (subject to availability).  To reserve your room, visit the 2019 LMA Southwest Conference Hotel Registration Website.

Hotel Information

The Houstonian Hotel, Club & Spa
111 North Post Oak Lane
Houston, Texas 77024
Tel. 713.680.2626

Sponsorship Opportunities

This year’s conference sponsorship opportunities include a variety of options, from conference-level to event-specific branding. Our goal is to make your sponsorship experience as valuable as possible.  You don’t want to miss out on this great opportunity! Get your company in front of professionals from across the Southwest Region.

Learn more about available sponsorship opportunitiescheck out our 2019 Sponsorship Prospectus.

For sponsorship information, please contact LMA Southwest Director of Sponsorships, Carman Jackson, LMASWSponsorships@legalmarketing.org.

For general conference information, please email LMASWConference@legalmarketing.org.

Our Sponsors


Conference Agenda

View information on the full conference agenda.

Conference Background

The 2019 Annual LMA Southwest Region Conference is dedicated to helping law firm professionals advance their careers by providing a premier forum to learn from and network with thought leaders and colleagues. This will be the largest annual gathering of legal marketers in the Southwest, bringing together members and professionals in the legal industry from Arizona, Colorado, Louisiana, New Mexico, Oklahoma, Texas, and Utah, as well as other parts of the United States.

Attendees that are in-house legal marketing professionals range from junior-level coordinators/specialists to senior leaders in law firm marketing and business development departments. More than a quarter of those attendees are CMOs, Directors or heads of the department who are responsible for the development and management of marketing policy and strategy in their law firms and companies. Over one-third is comprised of senior managers/managers and a mix of coordinators, specialists and assistants. The remaining quarter includes consultancies and service providers.

Interested in attending the 2019 LMA Southwest Region Conference, but unsure of how to make the ask and convince your firm that it’s worth both the time out of the office and the financial support to do so? We’re here to help! Check out the Conference Rationale, which includes information on what you will learn while at the conference, a sample letter for your employer and an expense sheet to determine just how much it will cost.

Conference Description

Over the course of your career, you will toe, walk, and push the line to achieve your goals, develop your skills, advance your position and be a change agent within your firm. The purpose of this two-day, workshop-driven conference is to provide effective leadership, business development, marketing and wellness tools to attendees, bringing new ways to mindfully manage and excel in their careers, personal and professional relationships, high-functioning teams, and business development marketing and client relations functions. Workshops and sessions will be led by leaders in the legal, business, and wellness industries and will cover an array of skills and strategies to foster collaboration, think and act strategically, drive overall business objectives, and maintain wellness to operate at peak performance at work and in life.


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